Your wardrobe, made intelligent
Know what to wear, what to pack, and what to buy — using what you already own.
Free forever plan · no card · nothing to photograph to begin
- Copper sequin dress
- Worn twice this year. The light in that bar is warm — it will read gold, not orange.
- Gold strap heel
- Already in the rotation. The black courts fight the sequin.
- Skip the clutch you saved
- You own two that do this. It adds one outfit for £180.
Built from 4 pieces you already own · 6 seconds
Real output from one wardrobe, not an average. Yours appears the moment your clothes are in.
01Style an occasion
Say where you’re going. Get dressed in four minutes.
Eight occasion buckets, from the office to a formal event, each with its own standard for what “right” means. Attira picks from what is hanging in your wardrobe and tells you why — including the piece it decided against.
- Proportion
- The bias cut against a low heel keeps the line long.
- Colour
- Navy and gold hold up under restaurant light.
- Footwear
- The black flat pulls it below the room.
- Thu
- Flight day — cream knit, black trouser, white trainers
- Fri
- Meetings — the same trouser, second top under the knit
- Sat
- City walk — cream knit re-worn, trainers again
Four days from six pieces.
02Plan the week, plan the trip
Decide once. Then stop thinking about it.
Seven days of outfits against your calendar and the forecast. Or a day-by-day packing list that re-wears deliberately instead of filling the case. Every choice comes with its reason attached, so you can overrule it.
“Two tops cover four days because the cream knit re-wears cleanly. The second pair of trainers is the only piece here purely for walking.”Attira, planning a four-day trip
03Optimize the shopping
The only stylist that tells you to put it back.
Hold a candidate up against everything you already own and see the number: how many outfits it actually unlocks, and what it duplicates. Attira earns nothing from the purchase, which is what makes the answer worth reading.
- You own three
- A charcoal crew, a grey marl and a black rib — all mid-weight.
- Your real gap
- Nothing bridges office to evening in warm weather.
04 & 05 — Outfit potential, wardrobe gaps
Your wardrobe, finally counted.
Not what you paid. What it carries. Which pieces hold the whole rotation up, which occasions you cannot dress for, and what has hung untouched for a year.
Ranked by outfits unlocked per pound, against the eight occasions you actually dress for.
Getting started
Nothing to photograph before your first answer.
The wardrobe does not have to be finished — or even started — for Attira to be useful. You can seed it from a catalogue of common pieces in a few taps and add your own as you go.
- 01
Put some clothes in
Pick from a starter catalogue of common pieces, or photograph the rack, the drawer, the shelf — Attira detects and extracts each garment for you. This step is optional: skip it and add pieces whenever you like.
- 02
Choose how you appear
Use one of Attira’s stock models, or upload a photo of yourself if you want try-on to show you. The photo is optional and can be swapped or removed at any point.
- 03
Ask it something
Name the occasion, the week, the trip, or the thing in your basket. Every answer comes from what you own, with the reasoning attached — including what it ruled out.
Attira gets sharper the more of your wardrobe it can see. It does not ask you to finish before you start.
And then see it on you
Try-on is the last step, not the pitch.
Every competitor leads with virtual try-on. We put it where it is actually useful: at the end of a decision Attira has already reasoned through for you.
Work
Smart evening
Date night
Party
Formal
Work
Everyday
Weekend
Weekend
Saturday nightYour data
Your wardrobe is yours. So is your face.
Asking to photograph your clothes — and possibly yourself — is a real thing to ask. Here is exactly what happens to your photos, conversations, and location, in the same words as the policy.
- Never training data
- Your photos, likeness and content are never used to train AI models — not ours, and not our providers’. Our agreements with Azure OpenAI and Google confirm that data sent to their APIs is not used to train their models.
- The photo of you is optional
- Choose a stock Attira model instead and no photo of you is used for try-on at all. If you do upload one, we ask for your explicit consent first.
- Encrypted at rest
- Images are stored encrypted in Microsoft Azure Blob Storage and served only through short-lived, signed URLs.
- No faceprints
- We do not extract or store biometric templates from your photos, and they are never used for face recognition, identification, profiling or advertising.
- Delete means deleted
- Delete an item and its photo goes with it. Delete your account and your persona photo and every other image are removed immediately and permanently.
- Nothing sold, nothing tracked
- No third-party analytics, no advertising SDKs, no cross-site tracking. We do not sell your personal information and never have.
- Location only when you ask
- Coordinates are used only when you request weather-appropriate outfits or ask where to buy something nearby. Shop-finder coordinates are used for that request and discarded — not stored in our database.
- Conversations delete with the thread
- Chat messages, trip plans, buy lists, and photos you attach stay with the conversation. Delete the conversation or your account and they go with it.
- No commission on shopping advice
- We do not sell clothing, take a commission, or pass buy lists to any retailer or advertiser — so Attira can tell you honestly when something is not worth buying.
Everything it answers
Twenty questions, all about clothes you already own.
Voices
Quiet confidence, dressed.
“It feels less like an app and more like walking into a private fitting room.”
“I stopped staring at my closet. Attira just shows the look that fits the day.”
“The wardrobe upload alone made my clothes feel curated again.”
“It told me not to buy the jacket I had in my basket, and explained why. I closed the tab.”
“Four days in Lisbon out of six pieces. I have never packed that lightly in my life.”
“Sunday evening I plan the week, and the mornings stop being a decision.”
“Two hundred and eleven outfits, it counted. I had been rotating the same nine for a year.”
“It named the hole I could never articulate: nothing of mine gets from the office to dinner in summer.”
“I expected to be sold something. It spent the first fortnight telling me what I already owned.”
“The reasons are the product. I overrule it maybe once a week, and I can, because it shows its working.”
“The dress I had set aside to give away is in eleven of my outfits now.”
“Seeing it on me before I commit is the part I did not know I wanted. It comes last, which is right.”
FAQ
Straight answers, before you start.
Is Attira just another AI outfit generator?
No. Attira is the intelligence layer for your wardrobe. Every answer is built from clothes you already own — including what not to buy — not a moodboard of clothes you do not have.
Do I need to photograph my whole wardrobe first?
No. You can seed a starter catalogue of common pieces and ask a question immediately. Photograph a shelf or upload pieces whenever you want; it is optional, not a gate.
Does Attira earn anything when I buy clothes?
No. Attira ranks purchases by outfits unlocked against what you own, and often tells you to put something back. It earns nothing from the purchase.
What happens to my photos?
They are never used to train AI models, stored encrypted, and deleted with the item or your account. Your own photo for try-on is optional — stock models work without it. Full detail is in the privacy policy.
Is there a free plan?
Yes. There is a free forever plan with no card required. You can start on the web or in the apps and upgrade only if Attira has earned it.
Where can I use Attira?
On the web, and as native apps on the App Store and Google Play. Start wherever you are — your wardrobe follows the account.
Still stuck? Email support@tryattira.com · Privacy policy
Free to start · no card
Add five pieces. Ask it one question.
Seed from the catalogue or photograph a shelf — either works. If the answer is not better than what you would have picked, close the app.